The platform is rolling out a new feature that allows them to reduce the amount of AI-created media appearing in their feeds. This step comes as the company announced that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a global rollout. This shift comes amid a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the fastest-growing channels on a competing service primarily display AI-generated videos. A significant portion of this content is considered low-quality AI content, a label for substandard, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, according to their own choices,” stated a company executive.
Scale of AI Content
The platform disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 million media items are submitted to the app every day, making AI content a minor percentage of its total content library.
User Control Features
Members will be able to reduce or increase the volume of AI content they view by accessing the content preference setting in the application and selecting AI-made media. Further subjects that are already be adjusted under the setting cover politics, clothing, aesthetics, and movement.
Content Labeling and Policies
Its rules mandate creators to label convincing AI-generated content, and it forbids malicious AI impersonations of well-known individuals or critical incidents. Any believable AI video that is unmarked can be taken down under its terms of service.
Furthermore, the platform will henceforth add an AI-generated watermark to content created with its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This step is intended to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is furthermore introducing a two million dollar awareness program for professionals and groups to produce educational content about ethical AI use. This project will assist non-profit groups dedicated to training computer science.
Moderation Strategy
TikTok has supported its safety measures, amid debate over proposals to lay off numerous content moderators in the United Kingdom. TikTok is planning to eliminate hundreds of positions in its user protection team in London, with worker representatives and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by staff. The platform stated a notable drop in shocking and graphic content handled by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
